LOTTERY EXPO 2010 - GOVERNMENT / LOTTERY REGISTRATION - NO CHARGE for GOVERNMENT- *MUST PRESESENT GOVERNMENT ID Complimentary with Government ID
Includes admission to all meeting rooms, exhibits, continental breakfasts, luncheons, cocktail receptions.

Click Here for a Fax Registration Form - please fax this to 800-657-9340. LOTTERY EXPO 2010 is being held at the WYNN Las Vegas at the same time as the huge G2E Gaming Show, November 16, 17.  The concept is to bring industry leaders from the electronic gaming and i-gaming sectors, along with thought leaders from investment banking, regulation, and cultural ‘trend-spotters’, together with leaders from the lottery sector.  My ‘pitch’ is that we no longer operate in discreet industry niches, with lottery somehow remaining untouched by other gaming sectors.  We are all in the gaming business.  The ubiquitous availability of all varieties of gaming options is going to change the buying habits of our customers. This can be a very good thing for lottery operators indeed.   

 

It’s been over 40 years since Peter Drucker, in “The Age of Discontinuity”, talked about how change and destabilized markets can be turned to work to our advantage. The rate and complexity of change have increased, but the principle that change and discontinuity always opens way more doors than they close remains relevant today.  Lottery operators may feel constrained in some ways.  But even with those constraints, Lottery operators are absolutely in the catbird seat.  The power of their brand, the reputation for integrity, their direct connection with millions of consumers, their massive network of retail distribution, their public service mission, all contribute to a most formidable competitive advantage.   

 

The conference theme is Integration: The Merging of Markets, Channels, Media, Social networking, and Games.   Digging deep to unearth the ideas and insights that will truly make a difference is the first step towards keeping our enterprises on the leading edge.  The speakers at Lottery Expo are all engaged in uniquely interesting and forward-leaning initiatives, stretching to innovate, add value to their products and delivery, and reaching out to their customers in creative new ways.  Just as with SMART-Tech New York, we will video-record the presentations and make them freely available to everyone online. Thousands of viewers have visited our special conference website, www.PublicGaming.org, and even more will be tuned in to Lottery Expo.  Our singular purpose is to support the expansion of government-sponsored lotteries and gaming operators for the benefit of the public and Good Causes.    More Lottery Expo conference details will be posted on www.PublicGaming.org and www.PublicGaming.com as we confirm them over the coming weeks. 

 

We are just in the initial stages of promoting this concept, but the response has been incredibly positive.  I want to thank our speakers for their participation and support, without which none of this would be possible!  The current slate of Confirmed Speakers:

David Barden, Vice President Gaming Operations Arkansas Scholarship

Joan Borucki, Director California Lottery

Jenny Canfield, Director of Operations Minnesota Lottery

Michelle Carinci, CEO Atlantic Lottery Corp.

Peter DeRaedt, President of Gaming Standards Association

Filippo Ferri, Director i-gaming for GLI (Gaming Laboratories International)

Clint Harris, Executive Director Minnesota Lottery

Simon Holliday, Director H2 Gambling Capital

Martin Kon, Senior Partner, Oliver Wyman Group (consultative group for IL Lottery)

Wayne Lemons, Director Delaware Lottery

Stephen Martino, Director Maryland Lottery

George Parisot, Director Montana Lottery

Ernie Passailaigue, Executive Director Arkansas Scholarship Lottery

Terry Rich, CEO Iowa Lottery Authority

David Schwartz, Phd., Professor and Director of the Center for Gaming Research at UNLV

Visionaries and Thought Leaders from within and from outside of the Lottery industry will convene to address the most important topics of the day, including:

--  Internet Poker and casino-style gaming will soon be an important and successful part of the Canadian gaming environment.  Discussion topics include:  Creating synergy between the provincial websites and a multi-provincial Internet poker website; Communicating with political constituents, the media, and the general public; Guaranteeing security and integrity of the games and personal information. 

--  The challenge to scale-up for social networking games (like Internet poker).

--  Integrating new games, channels, and media with traditional lotto and scratch-offs.  Cross-promoting for optimal overall impact on the entire product portfolio.

--  Multi-jurisdictional super-jackpot games.  What is the current run-rate for the cross-selling of Mega Millions and Powerball and what’s next.   The future of marketing and promotion of the super-jackpot games to drive continued growth.. 

--  Collaboration.  U.S. lottery directors collaborate to cross-sell both super-jackpot games.  Canadian lottery operators collaborate to form a national poker network.  How and why forging a ‘United We Stand’ approach will produce a formidable competitive advantage, strengthening each individual lottery operator.      

--  Integrating traditional lottery with the Internet, Social gaming, and an extended-play gaming experience.  Second-Chance Drawings are a fabulous start, and we’re just beginning to tap the incredible potential.

--  The entertainment-only video-gaming business that has appealed to the “next gen’ gamer” is experiencing a major paradigm shift.  Consumer preference is migrating towards a more dynamic, fluid, game style that emphasizes play, fun, and social interaction.  What are the big-picture trends in consumer behavior and why does it spell big opportunity for state lotteries? 

--  Key to long-term success of Lottery is optimizing the incredible power of their retail network.  Creating a mutually supportive relationship between channels will engage the support of the retailers and produce superior results for the lottery operator.  How will land-based retailers fit into the integrated model of the future? 

Stay tuned to our news website, www.PublicGaming.com, and our conference website, www.PublicGaming.org for updates.