Join us for PGRI Live!  Four VIRTUAL events, each being 5 hours in total length, and scheduled for 1:00 pm to 3:30 pm. EST over two days

April 12 & 13:  Retail Modernization  

Traditional Lottery played at Retail consolidates its position as the game of the people, and the growth-leader of the games-of-chance industry

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Join us on from 1:00 to 3:30 pm on April 12 & 13 for 

The PGRI Live! Retail and Lottery Modernization 2021, traditional Lottery sold at retail consolidates its position as the game of the people, and the growth-leader of the games-of-chance industry.

Below are descriptions of three Roundtable discussions.  Our goal is to stretch to deconstruct and reconstruct the component parts of “Retail Modernization” to gain insight into the retailer and lottery strategies to tap into the underlying drivers of consumer behaviour. 

Monday April 12

The Modern World  

Moderator: Rebecca Hargrove, President and CEO, Tennessee Education Lottery Corporation; President of the World Lottery Association (WLA)

Chair of Women’s Initiative in Lottery Leadership (WILL)

2:00 pm to 3:00 pm EST  

The Big Picture Future of the World:  The pathway to Retail and Lottery Modernization begins with understanding the world we live in, and how we fit into it.  This discussion focuses on consumers as people, whose lifestyle and behavioral patterns are changing in such dramatic fashion.  What are the underlying motivations, aspirations, and priorities of the consumer?  How are they changing and what will it all look like in two or three years?  Are traditional market segmentation profiles of age, gender, socio-economic status as relevant as before or do we need to re-imagine how we think about and try to understand our audience?  How will the compressed time-line from new product/new idea  introduction to mass-market acceptance affect product development, Consumer Packaged Goods business plans and marketing strategies, and Retail Modernization?    

How are commerce, distribution, and media changing?  How will people consume information and process marketing/advertising/promotional messages and value propositions?  What are retailers doing to keep people coming into the stores and build a sustainable future along-side the growth of eCommerce?  How are retailers modernizing to keep up with rising consumer expectations and those big-picture consumer lifestyle and shopping trends?  How is technology enhancing the in-store shopping experience?  What are the leaders in the CPG industry doing to “modernize” and evolve their relationship to the consumers, and with their channel partners, the retailers?   How are retailer expectations rising to put more pressure on vendors/suppliers to improve operations and retailer support functions and processes?  What will the consumer want in an in-store retail shopping experience?  More entertainment … more convenience … but what else?  What exactly is meant by “omni-channel” and how will that change the way Merchants support their retailers?  How is the smartphone connection being integrated with in-store messaging, POS, and product packaging? 

With so much going on … What should we be paying the most attention to?  

Tuesday April 13  

B2B, Focus on the Retailer  

Moderator: Sarah Taylor, Executive Director, Hoosier Lottery; President of the Multi-State Lottery Association (MUSL)

1:30 pm to 2:15 pm EST    

Retailer Support Strategies – How are those big-picture trends driving specific initiatives for Team Lottery and its commercial partners to enhance retailer support?  What are the highest-priority investments that Lottery should be making in modernization, retailer support functions, and in-store digitization?  Does investing in retailer support generate a concrete and measurable financial return to Lottery and its beneficiaries?  How can the entertainment value of Lottery contribute to the retailer’s goal of enhancing the in-store consumer experience? How can we leverage our investment in supporting the retailer into increased support that the retailer gives to Lottery?   

B2C, Focus on the Consumer  

Moderator:  Matt Strawn, President and CEO, Iowa Lottery Authority

2:45 pm to 3:30 pm EST  

Consumer Engagement Strategies – How are consumer lifestyle trends re-shaping the way people shop and play games of recreation?  What are the marketing and promotion strategies that will capture the attention and hold the interest of the modern consumer and next-generation players?  How are POS's modernizing and how is digitization transforming the in-store shopping experience for the consumer? How are Players and VIP Clubs and Loyalty Program being integrated into the player journey across all channels and game categories?  How can Lottery leverage its massive retailer network to further differentiate itself from other recreational games and preserve its share of the gaming market? 

 

Producers:

       

 

 

 

 

Leading Actors:

 

NEXT UP  

May 19 & 20:  Digital Lottery  2021, The digital connection transforms the gaming landscape

June 16 & 17:  WILL (Women in Lottery Leadership), Diversity and Inclusion and Mentorship  drive increased productivity, performance, and results

August 18 & 19:  Sports Betting and Lottery, a Special Friendship, A Journey into the Omni-Gaming Environment of the Future

Follow PublicGaming.org (our conference website) or PublicGaming.com (PGRI home-page and news website) for eConference updates, and to track the production process as we work together to create a new kind of experience, digitally transformed to not just enable but enrich and enhance the joy of working and striving together. Visit PGRItalks.com to view video-recordings of Post-COVID19 Lottery: the Movie which premiered on October 25, 2020.