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Ø Paul Jason, Chief Executive, PGRI, opens the conference sessions

Ø Gardner Gurney, Acting Director, Division of the Lottery at New York State Gaming Commission

Ø Terry Rich, Chief Executive Officer, Iowa Lottery, President of the North American Association of State & Provincial Lotteries (NASPL)

Ø Panel Discussion:  Nationalizing Brand Messaging and Public Relations Nurturing a positive public persona is key for all brands. Multi-billion dollar companies all have a public relations departments that build the brand image on the national level, not just the state/local level.  Lottery's counterparts in the gaming and casino gambling industries have very well-funded PR machines. How can Team Lottery promote a positive public image for Brand Lottery on the national stage?  (Yes, we do need to deal with limitations on self-promoting PR; and the fact that 45 lotteries do not have identical PR agendas.  But still, let’s talk about what we can do …)

Terry Rich, Chief Executive Officer, Iowa Lottery, President of the North American Association of State & Provincial Lotteries (NASPL)

Panelists:

Gerald Aubin, Executive Director, Rhode Island Lottery

Susan Dolinski, Vice President, Social Responsibility & Communications, BCLC

Gary Gonder, Chief Branding Officer, Missouri Lottery

Cynthia O’Connell, Secretary, Florida Lottery

Ø Panel Discussion:  Reinvigorating the draw-games category What can we do to recapture the magic and growth, and reinvigorate the draw games?  How can we improve the player experience, perhaps augment the jackpot-driven buyer-motive with other attributes and promotional angles to stimulate consumer interest, and otherwise increase the appeal of the draw-games?

Moderator: Rebecca Hargrove, Chief Executive Officer, Tennessee Education Lottery Corporation and Senior Vice President of the World Lottery Association (WLA)

Panelists:

Sean Athey , Vice President, Systems Sales, Scientific Games Corp.

Alice Garland, Executive Director, North Carolina Lottery

Anne Noble, Chief Executive Officer, Connecticut Lottery Corp.

John Pittman, Vice President Marketing, INTRALOT USA

Terry Presta, Executive Director, Kansas Lottery

Chuck Strutt, Executive Director, Multi-State Lottery Association

Ø Presentation:   Leigh-Ann Goad, Research & Consumer Strategist, Virginia Lottery and Alan Hussey, Economic Research Manager, Virginia Lottery

Ø Panel Discussion: The new science of Customer-Centric R & D

Ø Panel Discussion:  Consideration, Chance, Prize: Is this foundational definition of gambling being circumvented by game developers and online operators? The government-lottery industry depends on the effectiveness of regulatory frameworks to protect their business model.  Market-driven changes, well-funded private interests (online gaming operators, Facebook and Google, Sheldon Adelson, etc.) are making it increasingly difficult for governments and their regulators to control the industry.   “Non-money” online games (paradoxically, some that are making more money than real-money games) are integrating prizes into their game structures in ways that defy the traditional definitions of “gambling”. Will games be invented to have an element of skill and and not be classified as "gambling"?  What about the prize structures of Fantasy Sports? Bitcoin and cyber-currencies threaten to unleash underground economies that evade regulatory constraints and the obligation to pay taxes. Online betting websites that replicate the lottery-playing experience and others that appear to be selling the most popular lottery games like Powerball, Mega Millions, Euromillions but are illegal and fraudulent … What are the front-lines in the battle to preserve the integrity of the gaming and gambling industry?  What can we do to prevent the breakdown of regulatory discipline and effectiveness?

Ø Presentation:  Scott Bowen, Commissioner, Michigan Lottery

ØPresentation:   Buddy Roogow, Executive Director, DC Lottery and Tracey Cohen, Chief Operating Officer, DC Lottery

Ø Presentation:  Kevin Gass, Vice President, Lottery Gaming, BCLC (British Columbia)

Ø Panel Discussion: Retail Modernization drives Lottery Modernization Retail is changing.  What can Team Lottery do to make sure make sure that Retail Modernization results in increased sales of its products?   Merchandising and POS trends, demand for better data capture and analyses and reporting, transaction processing technologies, increased consumer options like self-serve and digital connections, cross-promotional marketing, adding entertainment value to the in-store shopping experience.  Integrating Retailer products into Lottery promotions, and vice-versa.   How can Team Lottery continue to modernize itself to take full advantage of these trends?

Ø Presentation:  Phil Holmes, Vice President Strategy & Planning, Atlantic Lottery

Ø Panel Discussion:  Managing Uncertainty as the key to successful Innovation Lotteries operate in an unforgiving business and political climate, the stakes are high, and the rate of change is increasing while visibility into the future is decreasing.  How do we know when to move from the research and study mode to launch mode?  Are there ways for an action-plan to include the flexibility to adjust course on the basis of new information gleaned from the real-world consumer response?  How can this new science of managing uncertainty be applied to the business of designing and launching new lottery games, promotional campaigns, and innovation in general?

Ø Presentation: Gordon Medenica, Former Director of the New York Lottery & Former President of NASPL

Ø Presentation: Susan Golightly, Principle, CODEI Marketing

Ø Award ceremonies