The full conference registration package includes entrance to all education sessions, presentations, two breakfasts and two luncheons and three evening receptions. Early Bird registration is $995 until June 1st, $1195 from June 2nd to June 30th. July 1-31 $1395. After August 1st- $1895. (***PLATINUM and SILVER Sponsors credit cards are charged offline at the office so your Sponsor Registration rate will be charged not the rate shown here)

Regular price: $1,895.00
Sale price: $1,395.00


Hosted by Public Gaming Research Institute and the Florida Lottery September 9, 10 and 11, 2015  



SILVER SPONSORS and Exhibitors         

CLICK to Register VENDOR Early Bird
CLICK to Register for lottery -Complimentary  

**Eden Roc Hotel Miami, Florida  special room rate  $209 CLICK HERE to reserve your room.  HOTEL ALERT they added more rooms after our block sold out if you get a sold out call us @ 425-449-3000 and we will try to get you a room

Public Gaming Research Institute

Lottery Expo 2015  Preliminary Program

Conference Sessions September 10 & 11

Eden Roc Miami Beach Resort, Florida

 Visit for conference updates, more info, and Links for registering and making hotel reservation

Receptions from 5:00 pm to 7:00 pm on Wednesday, Thursday, and Friday

Luncheons and Receptions in the San Marino Ballroom

All Conference sessions are in the Rivo Alto Ballroom 

Wednesday, September 9

5:00 to 7:00 pm:  Opening Night Reception in the San Marino Ballroom 

Thursday, September 10 

7:30 to 8:30 am:          Continental Breakfast 

8:30 am.          Paul Jason, Chief Executive, PGRI, opens the conference sessions 

Presentation: Tom Delacenserie, Interim Secretary, Florida Lottery 

Presentation: Gordon Medenica, Director, Maryland Lottery 

Presentations and Q & A: Betting on Interactive

Everyone is online, connecting with merchants, with information resources, and with each other.  Lotteries’ huge brand awareness is already driving huge website traffic.   How are successful lotteries leveraging this online connection to drive consumer engagement, drive sales, and disseminate information?  How are lotteries integrating interactive strategies into every aspect of the business to position themselves for successful long-term sustainable growth?   Presentation & Discussion:

Scott Bowen, Commissioner, Michigan Lottery

Danny Bogus, Director i-Gaming, Michigan Lottery

Richard Bateson, Senior Vice President Sales & Marketing, Camelot Global


 10:30                     Coffee Break

 10:45                     Major Peter J. O’Connell Lottery Industry Lifetime Achievement Award

Gardner Gurney, Executive Deputy Director of the New York State Gaming Commission and its Acting Director of the Division of the Lottery 

Presentation: Rebecca Hargrove, President & Chief Executive Officer, Tennessee Education Lottery Corp.

 Panel Discussion:

Building out the multi-state platform for Big-Box Corporate Account Retailers

Logistical back-office hurdles (like accounting and settlement procedures that differ from one jurisdiction to another) have stymied Lottery’s ability to develop the full potential of multi-jurisdictional retail operations.  Now, substantial progress is being made to meet the needs of these multi-state retailers.  What has been accomplished; how can we lock-in and build on the progress that has been made; what are the most actionable things that Team Lottery should do to blow open the doors to successful expansion of Lottery in the multi-state big-box retail channel? 

Moderator:  Tom Delacenserie, Interim Secretary, Florida Lottery


Gary Grief, Executive Director, Texas Lottery

Gardner Gurney, Executive Deputy Director of the New York State Gaming Commission and its Acting Director of the Division of the Lottery

Terry Presta, Executive Director, Kansas Lottery

Drew Svitko, Executive Director, Pennsylvania Lottery

Other Panelists TBA 

12:30 pm:  Luncheon in the San Marino Ballroom

 1:30 pm:  PGRI Collaboration Award, for overcoming obstacles and differences to work together for the benefit of the entire government-gaming industry

Chryssa Amanatidou, INTRALOT

Gayle Kennedy, Scientific Games Corporation

Edith McCarthy, IGT 

Presentation  TBA 

Panel Discussion:

Breakthrough Marketing/Promotional Ideas for Lottery’s Corporate Accounts Development

We know what we want from our retail partners: more focus on the mission to sell Lottery products!   How do we engage big corporate accounts to embrace that mission like we want them to?  Lottery’s brand equity, connection to countless millions of shoppers, and ability to drive store traffic, are under-utilized assets that can deliver value to our retail partners and in turn engage our retailer partners in our mission.  It is starting to happen in a big way.  Panelists will discuss initiatives to collaborate with its corporate partners on cross-sell-promotions, innovative new product concepts, and creative promotional strategies to leverage the strengths of lottery for the benefit of its retailers, and vice-versa.   Panelists will also expand on these successes to explore fresh new ideas for how Lottery can develop a more productive relationship with its big corporate accounts.  

Moderator:  Rob Wesley, Director of Sales, Virginia Lottery


Mark Hagen, Senior Product Manager, Category Manager Lottery, 7-Eleven Inc.

Nikki Orcutt, Deputy Director Marketing, West Virginia Lottery

Pete Ramsey, Vice President Sales, Kentucky Lottery Corp.

Adam Perlow, Chief Executive Officer, Hudson Alley Software

Jeff Sinacori, Vice President Development, Scientific Games

Other Panelists TBA 

3:30 pm     Coffee Break


Presentation TBA


Multi-State Powerball Advertising Campaign: Ready to Launch

Terry Rich, President & Chief Executive Officer, Iowa Lottery; President of NASPL

 Major Peter J. O’Connell Lottery Industry Lifetime Achievement Award

Larry Loss, Executive Vice President, Iowa Lottery  

5:00 pm to 7:00 pm:  Reception, venue TBA 

 Friday, September 11   

7:30 to 8:30 am:          Continental Breakfast

8:30 am.    Paul Jason, Chief Executive, PGRI, opens the conference sessions 

Presentation  TBA 

Panel Discussion: Bricks & Clicks:  The merging of Interactive and Land-Based Retail

Retail and Lottery both recognize that “Interactive” is more about creating the optimal consumer experience than it is about selling products online.  How are progressive lotteries leading the charge into an “Internet of Things” future that integrates digital technologies into the fabric of all we do?  How are Retailers doing the same thing, and how can we join together to forge the most productive and mutually beneficial pathways to integrate Interactive and Land-Based initiatives? 

Moderator:  May Scheve Reardon, Executive Director, Missouri Lottery


David Barden, Executive Director, New Mexico Lottery

Matt Beddow, Director of New Media, Pennsylvania Lotteryc

Andrew Kinnear, Senior Manager, Marketing Communications & Interactive Media, Ontario Lottery & Gaming Corp

Mike Lightman, Senior Vice President Lottery Interactive, Scientific Games

Duncan Maylon, Senior Vice president of North America, Camelot Global

Tom Shaheen, Executive Vice President Business Development, Linq3 

10:30 am   Coffee Break 

Presentation  TBA 

Presentation: Wojciech Szpil, Chief Executive Officer, Totalizator Sportowy (Poland Lottery); Chair of the Innovation Committee for the European Lottery Association 

Panel Discussion:  Behavioral Economics Applied to Lottery

There is much talk about “convergence” in the industry.  The easy access to all forms of gaming is contributing to experimentation by the consumers, with consumers migrating from one game category to another.  What can Team Lottery do to ensure that amidst all this migrating, more of them will be migrating back to Lottery than to the other gaming options?  The need to identify and focus on the attributes that make Lottery uniquely appealing to the consumer is greater than ever.  How can Lottery clarify its messaging, its brand, its products and promotions to differentiate itself in this competitive market-place, and carve out its own unique connection to the consumer?

Moderator:  Gary Gonder, Chief Branding Officer, Missouri Lottery


Ulli Appelbaum, Brand Consultant & Founder, First The Trousers Then The Shoes Inc.

Daniel Cage, Chief Executive Officer, Linq3

Susan Golightly, Principal, CODEI Marketing Group

Larry Loss, Executive Vice President, Iowa Lottery

Others Panelists TBA


Ø  12:30 pm:  Luncheon in the San Marino Ballroom


Ø  Afternoon:  TBA