PUBLIC GAMING INTERNATIONAL MAY 2005

Features May 2005 Departments Industry News 2 Around the World 3 Racino News 22 Video News 24 On the internet 25 People 26 RoundUp 27

4 Creating Our Future: Part II – Improving and Enhancing Distribution Steve Saferin, president, Scientific Games Ventures delivers part two of a three part series on driving revenue growth. 6 A Look Ahead at 2006 Growth North American Lottery executives comment on areas of growth for their jurisdictions in 2006. 8 Building a Better Gaming Machine Program How can legislators and lobbyists who are trying to implement a gaming machine program build that program so as to maximize revenue for the state? 11-15 EXPO/ILAC 2005 16 SMART-Idea: Michigan Selling Lottery Media Assets The Michigan Lottery will soon start selling ads on Instants and other lottery products. 18 VLT Perceptions: An International Lottery Players’ Survey The Kopel Research Group examines public perception of VLTs in an international survey. 20 Online Poker Anyone? Or Online Action Games, Or…? A bold move highlights new opportunities for State sponsored gaming.