PUBLIC GAMING INTERNATIONAL FEBRUARY 2004

February 2004 Departments NASPL REPORT 2 INDUSTRY NEWS 4 AROUND THE WORLD 6 GUY LINES 8 ON THE INTERNET 23 LOTTERY NEWS 24 LOTTERY PEOPLE 25 ROUNDUP 26 Features 10 Tennessee Lottery Launches Ahead of Schedule � Sets First Day Sales Records! One of the fastest Lottery start-ups in history was followed up by the biggest first day in Lottery history. 12 On Track with Great Success � Rhode Island Video Vendor competition turned the Rhode Island VLT program into one of the most successful in the world. 13 Hot Instants! North America�s Best Selling Games PGI surveyed North American lotteries to find out which tickets were the hottest sellers. 17 Rmmm, Rmmmm � Mass� Harley Game Breaks Sales Records Behind the scenes of one of the fastest selling tickets in Lottery history. 18 Lotteries �POP� for Signage to Drive Games Sales Read how North American lotteries utilize one of the most important of lottery marketing tools. PublicGaming I N T E R N A T I O N A L February 2004 World�s most widely read lottery industry magazine.www.publicgaming.org Tennessee Lottery Hits the Ground Running � Breaks Industry Record for First Day Sales! North America�s Best Selling Instants POP Signage � Indoor, Outdoor and All in Between ON THE COVER: TELC CEO Rebecca Paul, with TELC Board Members: (left to right) Denny Bottorff, Jim Ripley, Rebecca Paul, Marvell, Mitchell, Claire Tucker, Jim Hill and Deborah Storey.