SMART-TECH 2014
April 1 and 2nd, 2014 Park Lane Hotel, New York City     

PLATINUM SPONSORS

      
 SILVER SPONSORS
                
 

Preliminary SMART-Tech 2014
Conference Program

Park Lane Hotel, 36 Central Park South, New York, NY; 212-371-4000

Platinum Sponsors: GTECH, INTRALOT, SCIENTIFIC GAMES, LINQ3, LOTTERY HUB/SHOUTZ, NEOGAMES
Silver Sponsors: Carmanah Signs, Diamond Game, Geonomics, Hudson Alley Software, Pollard Banknote

Check our conference website for updates: www.PublicGaming.org.
Monday, March 31: WELCOME RECEPTION: 5:00 to 7:00 pm in the Park Room Restaurant 2^nd Floor
Tuesday, April 1, 2014
8:00 to 9:00 am.: Continental Breakfast
9:00 am. Paul Jason, Chief Executive Officer, PGRI, opens the conference sessions
­Keynote addresses:
Ø Gary Grief, Executive Director, Texas Lottery,  President of the North American Association of State & Provincial Lotteries (NASPL)
Ø Gardner Gurney, Acting Director, Division of the Lottery at New York State Gaming Commission
Ø Friedrich Stickler, Managing Director, Austria Lottery, President of the European Lottery Association (EL)
Coffee Break
Presentation: On Multi-State Games, Re-Cap and Preview
Terry Rich, Chief Executive Officer of the Iowa Lottery Authority
Chuck Strutt, Executive Director, Multi-State Lottery Association
Panel Discussion moderated by
Rebecca Hargrove, Chief Executive Officer, Tennessee Lottery Corporation and Senior Vice President of the World Lottery Association (WLA)
The Next Era of MultistateDraw Games:
Is the model of ever-increasing jackpots sustainable? Are there ways to develop other game attributes and appeal to buyer motives and engage consumer demand? How can we leverage our trustedbrand value,be more creative in product development,develop innovativepromotional concepts,and increase the effectiveness of oursocial “gaming” or networkinginitiatives in a manner that will allow us todevelop a sustainable long-term strategy for multi-state draw games? How important is it for individual state lottery directors to find a way to work together as a single cohesive team to manage Powerball, Mega Millions, the national promotional strategies for both games, and the development of new national games, and promotions. Or, conversely, should lottery directors work together to implement multi-state games only when the stars align and everyone agrees on everything, and reconcile ourselves to a balkanization of the multi-state games?  
Panelists:
Gary Grief, Executive Director, Texas Lottery, President of the North American Association of State & Provincial Lotteries (NASPL)
Carole Hedinger, Executive Director, New Jersey Lottery
Stephen Martino, Executive Director, Maryland Lottery
Charles McIntyre, Executive Director, New Hampshire
Connie Laverty O’Connor, Chief Customer Officer, GTECH; CEO, GTECH Indiana
Paula Otto, Executive Director, Virginia Lottery, Lead Director of the Mega Millions Consortium
12:30 Luncheon
1:30 Afternoon Sessions
ØPresentation: Geoff Freeman, President, American Gaming Association (AGA)
Ø Presentation: Philippe Vlaemminck, Partner, Altius Law Firm, Legal Counsel to the European Lotteries
Ø Presentation: Piet Van Baeveghem, Deputy Director, Legal Counsel, Belgium Lottery
Ø Presentation:Lynne Roiter,Secretary General, Vice President Legal Group, Loto-Quebec, and General Secretary of the World Lottery Association (WLA)
Coffee Break
ØPresentation: Wojciech Szpil, Chief Executive Officer, Totalizator Sportowy (Poland Lottery)
Ø Presentation: Stephen Martino, Executive Director, Maryland Lottery
Ø Presentations: Turning Vision into Reality Presentations

Panel Discussion moderated by Jeff Anderson, Executive Director, Idaho Lottery
Mobile as a Medium, and not as a Channel for Distribution:
Lotteries are using Mobile to connect with the consumer, to build brand awareness, to leverage brand awareness for the benefit of Lottery's retail partners, to deliver app's that engage the consumer with all things Lottery. Additionally, how are Lotteries translating their incredible online/internet consumer connection into benefits for their retail partners (thereby gaining retailer support for digital channels)? How might Mobile app’s be implemented on a national scale? What are the regulatory issues? Does Mobile as a channel for distribution require enabling legislation or regulatory approval? How about when it is used purely as a medium for communication?
Panelists:
Scott Bowen, Commissioner, Michigan Lottery
Moti Malul, Vice President Sales & Business Development, Neogames
Jim Mueller, Chief Executive Officer, LotteryHUB powered by Shoutz
Other Panelists: TBA
RECEPTION: 5:00 to 7:00 pm, Park Room Restaurant 2^nd Floor

Wednesday, April 2

8:00 to 9:00 am.: Continental Breakfast
Panel Discussion moderated by Scott Bowen, Commissioner, Michigan Lottery
The Regulatory Front:
States like GA, IL, MI, and MN are mobilizing to make lottery products available for real-time (not just subscription) purchases on the Internet. How can we smooth a path for lotteries to unlock the power of the internet to connect with the modern consumer, for the benefit of all lottery stakeholders, including retailers? Making this happen is no small feat for lottery directors. The benefits to lottery stakeholders must be extremely compelling for lottery directors to work to push for this kind of progressive action. This is a vital step towards the goal of preserving states’ rights to regulate gaming, gambling, and lottery. This is also a highly politicized issue with huge financial stakes for both the commercial community which wants federal (or pan-European in Europe) regulatory and taxation structures, and government-gaming operators which want control to be exercised at the state level. Determining the jurisdictional level of authority is just the first issue. The next issue is how to enforce the rule of law throughout the world becausethis is a global issue!
Panelists:
Mark Hichar, Partner,Chair of Gaming Law Practice Group, Hinckley, Allen, Snyder Law Firm
Philip Smith, Director of Legal Services, Missouri Lottery
Philippe Vlaemminck, Partner, Altius Law Firm, Legal Counsel to the European Lotteries
Other Panelists: TBA

Turning Vision into Reality: Sponsor presentations
Ø Presentation: Lottery Brand Houses: Connecting Lottery to the Consumer Shopping Experience
Buddy Roogow,Executive Director, DC Lottery
Tracey Cohen, Chief Operating Officer, DC Lottery
Coffee Break
Panel Discussion moderated by May Scheve Reardon, Executive Director, Missouri Lottery
Doing Business with Major Retail Chains Stores: Data is King for Retailers trying to evaluate performance of the products and how to allocate POS and shelf-space. How can all vendors and Lotteries work together to capture, organize, and present the data in ways that the retailers require. How can Lottery build multi-state standards that comply with (or at least attempt to comply with) the expectations (or at least some of the expectations) of national chain stores and PCATS standards? Can Lottery and Retailers plan their strategies together with the kind of lead-time that Retailers require? Insofar as "Big-Box"Retailers refuse to upsell ("ask for the order"), what can Lottery do to grab attention and impact consumer behavior at the point of purchase? What can Lottery do to cross-promote its products with the retailers' products, or to otherwise engage the Retailer in a collaborative process helping each other achieve mutually desirable goal of influencing consumer behavior in the store? Panelists:
Kevin Gass, Vice President, Lottery Gaming, BCLC (British Columbia)
Mark Hagen, Category Manager-Lottery, 7-Eleven Inc.
Lori Harris, Director of New Product Marketing, INTRALOT
Cynthia O’Connell, Secretary, Florida Lottery
Bishop Woosley, Executive Director, Arkansas Lottery
Other Panelists: TBA
12:30 Lunch
1:30 Afternoon Sessions
Sharon Sharp Award for Good Causes: Idaho Lottery
Awarded to the Lottery which produces the largest year-over-year increase in NET funding to Good Causes
Panel Discussion moderated by Paula Otto, Executive Director, Virginia Lottery, and Lead Director of the Mega Millions Consortium
The Big Picture, Retail
:Retail is modernizing its merchandising, store layouts and formats, POS strategies, and more. Change is good for those who lead the charge. Is Lottery leading the way? How can Lottery stay aligned with those trends, and ensure that"Retail Modernization" is good for Lottery and its products? How can Lottery Operator, Retailer, and Vendor forge action-plans that are aligned and integrated to work seamlessly together towards the same goal? What are some specific operational, marketing, and promotional actions that can be taken to increase sales of lottery products, and enhance retailer profitability?
Panelists:
Beth Bresnahan, Executive Director, Massachusetts Lottery
Kevin Gass, Vice President, Lottery Gaming, BCLC (British Columbia)
Mark Hagen, Category Manager-Lottery, 7-Eleven Inc.
Terry Presta, Executive Director, Kansas Lottery
Tom Shaheen, Executive Vice President Business Development, Linq3
Jennifer Welshons, Vice President Marketing, Scientific Games Corp.
Coffee Break
Climactic Closing Sessions: TBA For Something Completely New and Different … You will not want to miss the conclusion to Smart-Tech 2014

RECEPTION 5:00 to 6:00 pm, Park Room Restaurant 2^nd Floor

Dress Code is Business Casual for the entire event. Speakers and panelists may prefer to dress more formally since they are being video-recorded. (But most will be biz-casual and that is fine.) Reception and Luncheons are in the Park Room restaurant on the second floor. Meeting room and Registration and Information Desk are also located on the second floor. Three hosted-bar Receptions, Continental Breakfast each day, two Luncheons, and four coffee breaks with selection of snacks and refreshments, are all on the second floor and are provided to everyone.