SMART-Tech 2010 Power to the Player
March 22-25, 2010 Sheraton New York Hotel & Towers New York City
*New
York Sheraton - Hotel Alert
additional rooms added to our block at $189
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International Lottery Summit
The Power of Collaboration
March 22-25,
2010
Sheraton New York
Hotel & Towers
New York City
Multi-jurisdictional
Collaborations, Internet Gaming
and the Globalisation of our industry
Call 425-449-3000 for more information
SMART-Tech Update #1
Visit www.PublicGaming.com for more conference info, registration and sponsorship forms, and hotel info. SMART-Tech is being held at the Sheraton Hotel and Towers, right in the heart of Mid-Town Manhattan, on March 22, 23, 24, and 25. Please call me at 425-449-3000 if you have any questions or concerns. Thanks for coming! Paul Jason
The Mission and Purpose of SMART-Tech 2010
n To Position Government-Sponsored Operators as the leaders in the broader gaming and gambling industry
n To Position our Presenters and Participants as the ‘Thought Leaders’ of this industry
How will we do that? Please check out the website www.TED.com. (TED stands for Technology, Entertainment, and Design.) That’s our model for what can be done for our presenters and for our sector of the gaming industry. Susan and I attended this conference in Monterey, CA back in 2005. I would describe it as a most amazing gathering of eclectic, sometimes wacky, geniuses. Since I am loosely modeling my conference mission after TED, some of the themes and objectives are being directly borrowed from TED to apply to our industry. In the spirit that I hope to replicate in our own industry, I don’t think they’ll mind. TED is a new age approach to making a difference through openness, consensus-building and collaboration.
Our mission: Spreading ideas. We do that by
challenging our presenters to give the talk of their lives and then making that
talk as widely available as possible. Our resources and ability to accomplish
that goal are formidable. Our hard-copy magazine mails to 3,000 gaming industry
leaders (mainly lottery operators, regulators, legislators, and gaming control
boards) all around the world. Our e-newsletters are sent to over 15,000 people
weekly, and over 1,000 subscribers 4 days a week. Our website has a significant
and growing readership and it’s not only from the lottery sector. I know these
are not huge numbers, but they do in fact address the leadership of the
government-sponsored gaming industry, a group that is not immersed in the
literature of the casino gaming world. Our website and publications have
stretched to be relevant by dealing directly with the most provocative issue
facing our industry, and so have acquired a loyal readership. In addition to
that, the new conference website,
www.PublicGaming.org, will be the vehicle to make available the
professionally video-recorded presentations and otherwise promote the ideas that
will shape the future of our industry.
The Future Belongs to Those Who Create It. Like the curators of TED, “We believe passionately in the power of ideas to change attitudes, lives and ultimately, the world. So we're building here a clearinghouse that offers free knowledge and inspiration from the world’s most inspired thinkers, and also a community of curious souls to engage with ideas and with each other. There are no breakout groups. Everyone shares the same experience. It works because all of knowledge is connected.
Every so often it makes sense to emerge from the trenches we dig for a living, and ascend to a 30,000-foot view, where we see, to our astonishment, an intricately interconnected whole.”
Applying these principles to the Government-Sponsored gaming industry, I see my mission as one small link in the value chain. It’s my job to give a voice to the leaders of the industry, to make their ideas known to the universe of people who influence the way our industry evolves. It is my job to do everything I can to help and support their efforts to create the future of this industry. Our industry needs leadership, a sense of purpose and direction. The shapers of public policy, the players, and the general public are not sure where to turn for this leadership. Fortunately, it is a wide-open field with nobody filling the void right now. The leaders in the Government-Sponsored gaming sector are the natural resource to fill that void. So let’s step up and just do it.
SMART-Tech 2010
The gaming industry is in the midst of seismic transformation. No longer marginalized to remote destination resorts for those who care to make the journey, or limited to traditional lotto and scratch-offs for those who don’t, gaming and gambling in all its forms is becoming accessible to everyone. Casino gambling is within a short drive for most people and it won’t be long before Internet gambling makes everything instantly available to everyone everywhere.
Warren Buffet once commented “If you don’t know who’s the sucker in the poker game, it’s you”. Applied to the gaming industry, if you don’t perceive this to be a land grab, you and your constituencies will possibly lose out. New players and ways of going to market are exploding on the scene. Industry inertia will cede to the momentum that is building just below the surface. This is a hugely exciting time to be counted among the progressive innovators who will shape the gaming industry of the future.
Do we have an advocacy position? You bet we do. We’re pouring our heart into the mission of helping Government-Sponsored gaming operators become the dominant force in the gaming and gambling industry.
Theme of SMART-Tech 2010: Power to the Player
States want to increase revenue sources and state-owned Lotteries are the ideal vehicle to do that with an expansion of gaming. Never before have lotteries been so encouraged to focus on the player, to align their businesses with focus on increasing revenues by increasing value to the customer; in other words, to operate like all successful businesses. SMART-Tech 2010 will try to capture this new spirit of entrepreneurialism and mobilize our industry for action.
Additionally, SMART-Tech 2010 will professionally video-record all those who wish to have their presentations made available to a much wider audience of gaming industry professionals and shapers of public policy. This is, I would propose, an innovation that will transform the impact of this conference.
SMART-Tech 2010 Preliminary Conference Agenda
SMART-TECH 2010
Preliminary Conference Agenda
Confirmed Featured Speakers and Presenters (Alphabetical Order. Time slots not assigned yet)
David Barden, Vice President Gaming Operations, Arkansas Scholarship Lottery
Joan Borucki, Director of the California Lottery
Pierre Bruneau, Director Strategy & International relations, La Francaise des Jeux
Margaret DeFrancisco, President & CEO of Georgia Lottery Corp., President of NASPL
Gardner Gurney, Deputy Director & Director of Operations, New York Lottery
Rebecca Hargrove, President & CEO of the Tennessee Lottery
Simon Holliday, Director of H2 Gambling Capital
Aleš Hušák, Chairman of the Board of SAZKA, Lottery Operator of Czech Republic
Wayne Lemons, Director of the Delaware Lottery
Marc McDermott, Technical Director, Gaming Standards Association
Gordon Medenica, Director of the New York Lottery
Bill Murray, Deputy Director and General Counsel to the New York Lottery
Ernie Passailaigue, Director of the Arkansas Scholarship Fund
Dianne Thompson, CEO of the Camelot Group plc, United Kingdom
Philippe Vlaemminck, Legal Counsel to the European Lottery Association
Special Keynote Speeches will be given by thought-leaders from
GTECH, INTRALOT, MGT Lottery, and Scientific Games
Monday, March 22:
After Noon to 4:00 pm. : Exhibitor Set-up & Registration
4:30 pm to 7:00 pm: Welcome Reception in Lennox Ballroom in Sheraton Hotel
Tuesday, March 23
8:00 am. Registration and Continental Breakfast
9:00 am. All General sessions to be held in the New York Ballroom East
Featured Speaker Presentations and Q & A sessions
Noon to 1:00 pm: Luncheon will be served in the New York Ballroom East
Coffee Breaks at 10:30 am. and 3:15 pm.
5:00 pm. to 7:00 pm.: Reception in the New York Ballroom East
Wednesday, March 24
8:00 am. Continental Breakfast
9:00 am. All General sessions to be held in the New York Ballroom East
Featured Speaker Presentations, Q & A sessions, and Panel Panel Discussions
11:45 am: Gold Sponsor Presentation: IGT
Noon: Luncheon will be served in the New York Ballroom East
1:00 pm: Lottery Industry Lifetime Achievement Awards (Recipients TBA)
1:45 to 5:00 pm: Product of the Year presentations:
GTECH, INTRALOT, MGT Lottery, Scientific Games, IGT, Betware, Carmanah Signs, eLottery, Mobile Lottery, OrderPad Software, Planet Bingo, Tournament One – Video-Recorded and the basis for www.PublicGaming.org, the conference website
Free Night – No receptions or other functions scheduled
Thursday, March 25
9:00 am. to 11:00 am.: Everyone is invited to enjoy a Continental Breakfast
& Informal Conference Wrap-up and Group Discussion