Co-Hosted with the Georgia Lottery Corporation

Below program is preliminary with lots of “TBA”s.   Confirmations for presentations and panelists are coming in and revised program will be posted soon.    Please call me to get a hotel room the block is sold out but we have saved some rooms.   Paul Jason  425-449-3000    pgrijason@gmail.com  

Preliminary Program / Agenda

PGRI Lottery Expo – Atlanta, GA

Co-Hosted with the Georgia Lottery Corporation

October 25-27, 2017

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HOSPITALITY SPONSOR  

 
 
 

Wednesday, October 25

12:00 NOON:  TBA Exciting options for those who arrive early. 

5:00 pm – 7:00 pm   Welcome Reception (PGRI to host. Sponsors include IGT, Diamond Game, Intralot, Linq 3, Scientific Games, Carmanah Signs, EquiLottery, Grover Gaming, Vantiv Entertainment Solutions)

Thursday, October 26                    It’s All About RETAIL

9:00 am           Welcome (Opening video and National Anthem)

·         Debbie Alford, President and Chief Executive Officer, Georgia Lottery Corporation

·         Keynote Speaker TBA: High-Impact, thought provoking, future-shock Presentation on Retail from business leader outside of Lottery Industry

<< Retail Modernization

Retailers are modernizing to meet the expectations of the modern consumer.  What are progressive Lotteries doing to modernize and meet the needs of their channel partners and their players?  

Three Case-Study Presentations: TBA

Panel Discussion Moderator:  Tom Delacenserie, President and Chief Executive Officer, Kentucky Lottery Corporation  

Panelists:  TBA 

<< Retail Presence

Modernizing the Physical Environment, Signage/Touchpoints in and out of store; Digital Menu Board; Non-Traditional POS, Pay at the Pump, HMS Post, Smart dispensers, Digital Play-Stations, Player Payment and awards solution (Starbucks). 

Three Case-Study Presentations: TBA

Panel Discussion Moderator: May Scheve Reardon, Executive Director, Missouri Lottery

Panelists: TBA

12:30 pm to 1:30 pm  Lunch 

<< Retail Digitization

Integration of Retail in-store-in-person interactions with Mobile, Mobile Apps, Social apps, Digitizing POS, Beacon Technology, in-lane sales and meeting the expectations of the modern consumer for digital tools that personalize the messaging and enhance the shopping experience … also iLottery

Three Case-Study Presentations: TBA

Panel Discussion Moderator:  Rob Wesley, Director of Sales, Virginia Lottery   

Panelists:  TBA

<< API and Cashless Payment Options, Presentations & Discussion and Q & A: 

Moderator: Terry Presta, Executive Director, Kansas Lottery, Chair of NASPL Retail Sub-Committee

Panelists:  TBA 

<< Advertising & Marketing

Maximizing the advertising and marketing budget, Sharing Marketing Assets, Most effective media (Social, Gas Station, TV, Radio, OOH - Billboards, etc.), Optimizing Advertising ROI, How to defend your budget with oversight committees.

·         Keynote: Advertising & Marketing Presentation – Business leader outside of industry

Case Study Presentations:

<< WILL (Women’s Initiative in Lottery Leadership)   

5:00 pm – 7:00 pm   Reception (PGRI to host. Sponsors include IGT, Diamond Game, Intralot, Linq 3, Scientific Games, Carmanah Signs, EquiLottery, Grover Gaming, Vantiv Entertainment Solutions)

Friday, October 27               It’s All About Product

General Session - PRODUCT

9:00 am           Opening Video “Five Words on the Future”

·         Keynote: Product Development Presentation - Business leader outside of industry

  <<Creating the next generation of Instant Products

 Out of the box thinking, Process for product innovation, Instant Progressives, Packaging - Christmas Card boxes, gift cards, combo play, New play styles (Hybrids scratchers, Shareable community-based tickets like Holiday and El Gordo, using prize structures to drive sales (creating innovative prize structures, Prize structures spread over ticket pulses, etc.), Multi artwork scenes under one prize structure.  What else??

Three Case-Study Presentations: TBA

Panel Discussion Moderator:   Rebecca Hargrove, President and Chief Executive Officer,

Tennessee Education Lottery Corp., Senior Vice President, World Lottery Association (WLA)

Panelists: TBA 

<< Innovating Draw Games for long-term sustainability and growth

Clarifying the Product Development and Distribution Challenges. How do we put the impulse back into draw games? Combating the Play station destination and capturing consumer attention and player-ship at the register?  Managing the Life-cycle of the games.  New games?  Hybrid games?

Three Case-Study Presentations: TBA

Panel Discussion: Moderator: Gary Grief, Executive Director, Texas Lottery

Panelists: TBA 

<< Roundtable Discussion on the future of the industry

Moderator: Gordon Medenica, Executive Director, Maryland Lottery

Panelists: TBA 

12:30 pm  Lunch 

2:00 pm           Mega Millions Press Event to launch Enhanced Mega Millions

Open to everyone: Interviews & photo op with iconic cash image

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