SMART-Tech 2010   Power to the Player

March 22-25, 2010  Sheraton New York Hotel & Towers  New York City
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International Lottery Summit The Power of Collaboration

March 22-25, 2010
Sheraton New York
Hotel & Towers
New York City

Multi-jurisdictional Collaborations, Internet Gaming
and the Globalisation of our industry

Call 425-449-3000 for more information

www.PublicGaming.com

SMART-Tech Update #1

 

Visit www.PublicGaming.com for more conference info, registration and sponsorship forms, and hotel info.  SMART-Tech is being held at the Sheraton Hotel and Towers, right in the heart of Mid-Town Manhattan, on March 22, 23, 24, and 25.  Please call me at 425-449-3000 if you have any questions or concerns.   Thanks for coming!       Paul Jason

 

The Mission and Purpose of SMART-Tech 2010  

 

n      To Position Government-Sponsored Operators as the leaders in the broader gaming and gambling industry

n      To Position our Presenters and Participants as the ‘Thought Leaders’ of this industry

 

How will we do that?  Please check out the website www.TED.com.  (TED stands for Technology, Entertainment, and Design.)  That’s our model for what can be done for our presenters and for our sector of the gaming industry.  Susan and I attended this conference in Monterey, CA back in 2005.  I would describe it as a most amazing gathering of eclectic, sometimes wacky, geniuses.  Since I am loosely modeling my conference mission after TED, some of the themes and objectives are being directly borrowed from TED to apply to our industry.  In the spirit that I hope to replicate in our own industry, I don’t think they’ll mind.  TED is a new age approach to making a difference through openness, consensus-building and collaboration.

 

Our mission: Spreading ideas.  We do that by challenging our presenters to give the talk of their lives and then making that talk as widely available as possible.  Our resources and ability to accomplish that goal are formidable. Our hard-copy magazine mails to 3,000 gaming industry leaders (mainly lottery operators, regulators, legislators, and gaming control boards) all around the world.  Our e-newsletters are sent to over 15,000 people weekly, and over 1,000 subscribers 4 days a week.  Our website has a significant and growing readership and it’s not only from the lottery sector.  I know these are not huge numbers, but they do in fact address the leadership of the government-sponsored gaming industry, a group that is not immersed in the literature of the casino gaming world.  Our website and publications have stretched to be relevant by dealing directly with the most provocative issue facing our industry, and so have acquired a loyal readership.  In addition to that, the new conference website, www.PublicGaming.org, will be the vehicle to make available the professionally video-recorded presentations and otherwise promote the ideas that will shape the future of our industry.  

 

The Future Belongs to Those Who Create It.  Like the curators of TED, “We believe passionately in the power of ideas to change attitudes, lives and ultimately, the world. So we're building here a clearinghouse that offers free knowledge and inspiration from the world’s most inspired thinkers, and also a community of curious souls to engage with ideas and with each other.  There are no breakout groups. Everyone shares the same experience. It works because all of knowledge is connected.

Every so often it makes sense to emerge from the trenches we dig for a living, and ascend to a 30,000-foot view, where we see, to our astonishment, an intricately interconnected whole.”

Applying these principles to the Government-Sponsored gaming industry, I see my mission as one small link in the value chain.  It’s my job to give a voice to the leaders of the industry, to make their ideas known to the universe of people who influence the way our industry evolves.  It is my job to do everything I can to help and support their efforts to create the future of this industry.  Our industry needs leadership, a sense of purpose and direction.  The shapers of public policy, the players, and the general public are not sure where to turn for this leadership.  Fortunately, it is a wide-open field with nobody filling the void right now.  The leaders in the Government-Sponsored gaming sector are the natural resource to fill that void.  So let’s step up and just do it.

 

SMART-Tech 2010

 

The gaming industry is in the midst of seismic transformation.  No longer marginalized to remote destination resorts for those who care to make the journey, or limited to traditional lotto and scratch-offs for those who don’t, gaming and gambling in all its forms is becoming accessible to everyone.  Casino gambling is within a short drive for most people and it won’t be long before Internet gambling makes everything instantly available to everyone everywhere.

 

Warren Buffet once commented “If you don’t know who’s the sucker in the poker game, it’s you”.  Applied to the gaming industry, if you don’t perceive this to be a land grab, you and your constituencies will possibly lose out.  New players and ways of going to market are exploding on the scene.  Industry inertia will cede to the momentum that is building just below the surface. This is a hugely exciting time to be counted among the progressive innovators who will shape the gaming industry of the future.    

 

Do we have an advocacy position?  You bet we do.  We’re pouring our heart into the mission of helping Government-Sponsored gaming operators become the dominant force in the gaming and gambling industry.

 

Theme of SMART-Tech 2010: Power to the Player

States want to increase revenue sources and state-owned Lotteries are the ideal vehicle to do that with an expansion of gaming.  Never before have lotteries been so encouraged to focus on the player, to align their businesses with focus on increasing revenues by increasing value to the customer; in other words, to operate like all successful businesses. SMART-Tech 2010 will try to capture this new spirit of entrepreneurialism and mobilize our industry for action.

 

Additionally, SMART-Tech 2010 will professionally video-record all those who wish to have their presentations made available to a much wider audience of gaming industry professionals and shapers of public policy.  This is, I would propose, an innovation that will transform the impact of this conference. 

 

 

SMART-Tech 2010 Preliminary Conference Agenda

 

SMART-TECH 2010 Preliminary Conference Agenda

 

Confirmed Featured Speakers and Presenters (Alphabetical Order.  Time slots not assigned yet)

David Barden, Vice President Gaming Operations, Arkansas Scholarship Lottery

Joan Borucki, Director of the California Lottery

Pierre Bruneau, Director Strategy & International relations, La Francaise des Jeux

Margaret DeFrancisco, President & CEO of Georgia Lottery Corp., President of NASPL

Gardner Gurney, Deputy Director & Director of Operations, New York Lottery

Rebecca Hargrove, President & CEO of the Tennessee Lottery

Simon Holliday, Director of H2 Gambling Capital

Aleš Hušák, Chairman of the Board of SAZKA, Lottery Operator of Czech Republic

Wayne Lemons, Director of the Delaware Lottery

Marc McDermott, Technical Director, Gaming Standards Association

Gordon Medenica, Director of the New York Lottery

Bill Murray, Deputy Director and General Counsel to the New York Lottery

Ernie Passailaigue, Director of the Arkansas Scholarship Fund

Dianne Thompson, CEO of the Camelot Group plc, United Kingdom

Philippe Vlaemminck, Legal Counsel to the European Lottery Association

 

Special Keynote Speeches will be given by thought-leaders from

GTECH, INTRALOT, MGT Lottery, and Scientific Games

 

Monday, March 22:

After Noon to 4:00 pm. : Exhibitor Set-up & Registration

4:30 pm to 7:00 pm: Welcome Reception in Lennox Ballroom in Sheraton Hotel

 

Tuesday, March 23

8:00 am.  Registration and Continental Breakfast

9:00 am.  All General sessions to be held in the New York Ballroom East

Featured Speaker Presentations and Q & A sessions

Noon to 1:00 pm:  Luncheon will be served in the New York Ballroom East

Coffee Breaks at 10:30 am. and 3:15 pm.

5:00 pm. to 7:00 pm.:  Reception in the New York Ballroom East

 

Wednesday, March 24

8:00 am.  Continental Breakfast

9:00 am.  All General sessions to be held in the New York Ballroom East

Featured Speaker Presentations, Q & A sessions, and Panel Panel Discussions

11:45 am:  Gold Sponsor Presentation: IGT

Noon:  Luncheon will be served in the New York Ballroom East

1:00 pm: Lottery Industry Lifetime Achievement Awards (Recipients TBA)

1:45 to 5:00 pm: Product of the Year presentations:

GTECH, INTRALOT, MGT Lottery, Scientific Games, IGT, Betware, Carmanah Signs, eLottery, Mobile Lottery, OrderPad Software, Planet Bingo, Tournament One – Video-Recorded and the basis for www.PublicGaming.org, the conference website

Free Night – No receptions or other functions scheduled

 

Thursday, March 25

9:00 am. to 11:00 am.:  Everyone is invited to enjoy a Continental Breakfast

& Informal Conference Wrap-up and Group Discussion